To help support Tide’s Loads of Hope effort, you can purchase a T-shirt. All proceeds from T-shirt purchases will go directly towards Tide Loads of Hope.
In 2005, in response to the devastation of Hurricane Katrina, Tide created Loads of Hope: a mobile laundromat developed to restore a sense of normalcy and dignity through the basic comfort of clean clothing for those in the midst of chaos. Since that time, Tide has helped renew hope for nearly 50,000 families across the country affected by natural disasters, from tornadoes in Missouri to flooding in the Midwest and hurricanes in Florida to wildfires in California.
Tide brings hope and not just soap into the world through our commitment to environmental sustainability, innovation, and disaster relief with Loads of Hope. Powered by Matthew: 25 Ministries, a top-ranked, international humanitarian aid and disaster relief organization, the trucks are equipped with high-efficiency washers and dryers and can do up to 300 loads of laundry per day for communities in need.